Boras is a conscious project rooted in craftsmanship, intention, and attention to detail.
In a fast-paced society that constantly pushes us forward, Boras chooses to pause and observe what often goes unnoticed, the small details that give materials and objects their true value.
Each garment is created through a slow and considered process, where design, function, and emotion come together. Made with honest materials and timeless forms, our pieces are designed to be lived in, to age with us, and to become part of our memories.
Boras through me, Alfonso.
For me, Boras is the way I have been forced to understand time and life.
It comes from learning to slow down, to be present, and to actively look for beauty in everyday moments. Not as something extraordinary, but as something subtle. Boras reflects this way of seeing the world, where taking time becomes essential to giving things meaning. And it is curious that the main thing that drove me to pursue this shift in the way I interact with my sourrounding was precisely Boras.
Boras was born from an unconscious personal need to share my universe, without overthinking it as a concept to sell.
It is not a fixed idea, but an ongoing expression that evolves as I do, shaped by experience and the world around me, while remaining faithful to its values. Boras has become more and more the world I pursue in my head. I see Boras as something natural and close, a project that grows with time and with people, and that I hope always feels personal, honest, and connected to those who wear it.